Nudging in practice
Nudge by Richard Thaler and Cass Sunstein is a book that explains how prompting people to make minor changes without telling them directly can have amazing results.
Thaler and Sunstein argue that their approach offers an alternative to both state mandated paths on the one hand and complete laissez-faire on the other and they call this Libertarian Paternalism.
Overall the book does provide quite a few ideas for how we could achieve some beneficial behavioural changes without being too heavy-handed.
The UK Government created a Behavioural Insights Team (the nudge unit) which has since launched a number of nudging initiative onto the British public following this principle.
Some practical ways of making nudging work for your business:
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| Pic from market community.com |
- If you offer a subsidised canteen or your have an outsourced provider, you can consider providing information about calorie content, links to popular fitness apps etc
- Run informal fitness competition amongst your staff (counting steps for example)
- Arrange the office in a way that encourages mobility and casual encounters (this will also aid flow of information and relationships)
- Offer good coffee (or tea) so staff can avoid long queues at Costa (or Starbucks etc. etc.)
- Provide water stations to improve consumption, hydration and well-being
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